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Saturday, May 18 • 11:30am - 12:30pm
Sustainable Fandom: How Influencers Maintain and Grow Their Communities and Businesses

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The rise of the "influencer" has shed light on the foundational relationship that is capitalized on when culture becomes commercial: that between the content and the audience. Because of the proximity influencers have to their audiences, they are able to build a web of monetization options around a core fanbase, rather than need a mainstream hit to succeed. This session will explore the content creation, distribution, and monetization models that influencers (especially those on YouTube who have written best-selling books) use, and how these methods, along with audience development strategies, can be used in the Science-Fiction author community.



Speakers

Saturday May 18, 2019 11:30am - 12:30pm
C/D Salon

Attendees (21)